Spanaway Digital Marketing for Oncologist
Search Engine Optimization (SEO) is a crucial online marketing tactic for Oncology Specialists looking to increase their online visibility and attract more patients. SEO helps to improve the website ranking on the search engine results page (SERP) for relevant keywords or phrases, resulting in higher organic traffic, better engagement, and ultimately more conversions.
In the medical industry, local SEO plays a vital role in attracting patients from specific geographic areas. Local SEO is particularly important for Oncology Specialists in Spanaway, WA, who are targeting patients in the surrounding communities. Local SEO will help the practice be visible to patients who are searching for medical services in their area.
Spanaway, WA, is a growing city in Pierce County, located in the South Puget Sound area. Many of the nearby cities include Parkland, Graham, Lakewood, Puyallup, and Tacoma. With a population around 29,000, oncology practices that serve Spanaway would benefit from a local SEO strategy that targets patients in the surrounding areas.
Oncologists can leverage their variety of services offered as potential keywords to optimize their website for search engines. Some of the services offered in oncology practices that have potential as keywords are radiation therapy, chemotherapy, immunotherapy, hormonal therapy, and targeted therapy. These keywords can be utilized in the website’s content, meta descriptions, title tags, and header tags, providing a comprehensive SEO strategy.
Apart from keyword optimization, here are the important local SEO tactics that Oncology Specialists in Spanaway, WA should consider to improve their online visibility:
1. Google My Business Optimization
A successful local SEO strategy starts with setting up and optimizing a Google My Business (GMB) account. GMB is a free tool provided by Google, allowing businesses to manage their listings, verify new locations, and communicate with customers.
Oncologists should ensure that their GMB profile is optimized with accurate business information, such as the practice name, address, phone number, description, and business hours. All essential services offered, like chemotherapy and radiation therapy, should also be listed in the profile and correspond with any specific keywords used in the website’s content.
2. Local Citation Building
Local citations are online mentions of the business's name, address, and phone number (NAP) on other websites and directories. They help establish the practice’s online reputation and can improve local search engine rankings.
Oncologists can start building local citations by submitting their NAP information to top online directories like Yelp, Yellowpages, and Healthgrades. It is critical to ensure that the practice’s NAP information is consistent throughout all directories to avoid any confusion for potential customers.
3. Local Link Building
Creating local backlinks to the Oncology Specialist's website can boost local SEO visibility. The practice can build links by reaching out to other local businesses, such as medical clinics, cancer support groups, and local charities. These organizations often work with patients who could potentially benefit from the practice.
When reaching out for link opportunities, be sure to provide the exact link for the business's website and explain why the partnership would be beneficial. Oncologists should also consider writing informative articles on their website and using schema markup to make it easier for search engines to categorize and understand the content.
4. Patient Reviews
Positive patient reviews can boost an Oncologist’s local SEO strategy. Reviews on GMB, Healthgrades, Yelp, and other reputable review sites signal trust and authority and can increase click-through rates to the business's website.
Oncologists should encourage patients to leave reviews with friendly reminder cards, links in email signatures, or requests during follow-up calls. Ultimately, online reviews should be tracked and replied to professionally and timely to ensure patients feel valued and engaged.
A well-executed SEO strategy can make a significant impact on an Oncology Specialist's online visibility and reach. Local SEO tactics, like setting up Google My Business and local citation building, can help target surrounding communities and expand patient outreach. Utilizing essential services like chemotherapy and radiation therapy as keywords can improve search engine rankings, earning Oncology Specialists more clicks and conversions.
Veooz, a Premier SEO Agency, has extensive experience and knowledge in SEO services for Oncologists. Our services include keyword research and optimization, local SEO strategy development, online reputation management, and content creation. Contact us today to learn more about how we can help your practice.
Our Digital Marketing Team
